Your marketing team is creating video.
Is it working?

I'm a freelance Head of Video helping marketing teams get dramatically better at video — so they finally know what content will work (and what won't)

Fabulous results. Tom offers a personable, professional service going above and beyond expectations. Can't recommend enough.

We knew that video needed to be on our list, but finding the time and resources to do it was our biggest challenge. Working with Tom solves that problem.

Tom brings 20 years of senior video expertise supporting the world's biggest marketing teams — both as a production partner, and as the strategic brain behind their video output.

He now works 'on-demand' as a freelance Head of Video, helping marketing teams to upskill and get dramatically better at video — so they finally know what content will work (and what won't) — without the cost, commitment or recruitment process of a permanent role.

Clients include: British Airways, American Express, The Telegraph, Vodafone, O2, Shell, Landrover, Sky, Bupa, Dove, IBM, Fairy, HSBC, Microsoft, Head & Shoulders, SAP, Phillips and more...

We assess your existing video output, team capability, channel performance, and business goals to understand what's working, what isn't, and why.

You receive a comprehensive video strategy: the creative standards, content pillars, formats and channel logic that finally give everyone a shared direction to work from.

Your team knows exactly what video content to make, why, and how to measure it — no more guesswork, no more reactive briefs, and no more over-reliance on agencies to fill the strategic gap.

You already work with a video agency

Your agency is a production partner: they're brilliant at making video. But strategy isn't their primary job, it's yours. Tom provides the senior thinking that sits above the agency relationship and makes everything they produce more effective.

You already have some internal capability

But you don't have a head of video holding the bigger picture together. That's exactly the gap this solves. Most teams at your level can't justify a permanent hire. Working with Tom gives you that senior thinking without the headcount.

You're already producing video content

Excellent. But individual briefs don't count as a strategy. Ask yourself: could anyone on your team draw a map of your video strategy on a whiteboard? If not, you're producing, not strategising. That's the gap Tom fills.

You already work with a video agency

Your agency is a production partner: they're brilliant at making video. But strategy isn't their primary job, it's yours. Tom provides the senior thinking that sits above the agency relationship and makes everything they produce more effective.

You already have some internal capability

But you don't have a head of video holding the bigger picture together. That's exactly the gap this solves. Most teams at your level can't justify a permanent hire. Working with Tom gives you that senior thinking without the headcount.

You're already producing video content

Excellent. But individual briefs don't count as a strategy. Ask yourself: could anyone on your team draw a map of your video strategy on a whiteboard? If not, you're producing, not strategising. That's the gap Tom fills.

Hiring me isn't going to burden you with more work. Most clients find it does the opposite — finally having someone to sense-check the strategic picture means less doubt and fewer decisions land on your desk, not more.

It's not as expensive as you might think

No Big Agency fees to pay for. No retainers or lengthy contracts. No full-time salaries to justify to your CFO. Hire me freelance, save your marketing spend for better things and get cracking right away.

It's not as time-consuming as you might think

Clients bring me in specifically because it bypasses lengthy onboarding and recruitment. No hand holding. No sick days. No listening to my childcare issues. I get to work fast, so you see progress in weeks (not months).